Difference Between Digital Marketing and Traditional Marketing

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Difference Between Digital Marketing Vs Traditional Marketing.

 

Selecting the right marketing type for your business is most important before you start promoting your business. Here’s everything you need to know.


What is Digital Marketing?

Digital marketing is simply a strategy to promote product, business, brand or individual using internet.

It is also known as Online Marketing. In Digital Marketing Internet or all types of digital platforms are used to reach potential customers which includes text messages, multimedia messages, email, social media, mobile apps, search engines and web based advertisements.

 

What is Traditional Marketing?

Traditional Marketing is a marketing strategy to promote product, business, brand or individual using newspapers, magazines, flyers, billboards, Radio Ads, TV ads or print advertisements.

 

Traditional marketing plays a very important role but with the technical boom in market, one must use Digital marketing for their business especially in case of a small business or startups, Digital Marketing is the best way to promote themselves.

Why? because in traditional marketing you need to spent a lot to print advertisements on newspapers, magazines or give an advertisement on Television while to promote one’s business on digital marketing media most of the basic digital media platforms like Email marketing, social media marketing ,Search Engine Optimization are totally free of cost.

 

 

 

      Digital Marketing

 

  Traditional Marketing

 

Digital Marketing very cost effective.

         

Traditional Marketing is not 

Cost effective.        

Digital Marketing very effective and fast for brand building.

Traditional Marketing is not very effective and fast for brand building.

Digital Marketing very easy to measure, analyze or Track.

Traditional Marketing is very difficult to measure, analyze or Track.

Digital Marketing uses Media for promotions are…

 

1. Search engine optimization (SEO)

2. Pay-per-click advertising (PPC)

3. Search Engine Marketing(SEM)

4. Content Marketing.

5. Social Media Marketing.

6. Email Marketing.

7. Affiliate Marketing

Traditional Marketing uses Media for promotions are…

 

1.    Newspaper Ads

2.    T.V. Ads

3.    Radio Ads

4.    Banner Ads..

5.    Broadcast.

6.    Sponsorship.

7.    print Ads..

 

 If you have any query regarding digital marketing feel free to ask or comment here.

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