6 Top Types of Digital Marketing

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6 Top Types of Digital Marketing

In this modern era when everyone relies on technology especially when most of the people around the globe has access to internet they turn to internet or digital media for their information , knowledge even to kill time .which forces every business man to make their business or market available online i.e. Digital Marketing. Why, because every single person around the globe searching anything related to your business can be your potential buyer.

Hope you all understand the need of Digital Marketing but before moving the the types of digital marketing let me tell you about what is Digital Marketing.

What is digital Marketing?

Digital marketing is simply a strategy to promote product, business ,brand or individual using internet.

It is also known as Online Marketing. In Digital Marketing Internet or all types of digital platforms are used to reach potential customers which includes text messages, multimedia messages, email, social media, mobile apps, search engines and web based advertisements etc.

Digital Marketing has numerous advantages over traditional marketing if you are not thinking about going digital with your business then you are missing opportunities to grow and take over the world with your business.



There are many types of digital marketing which you can use to grow your business. Here I will explain 6 best types of digital Marketing with you can decide which channels will be most efficient for your business and take advantages of all the benefits of Digital Marketing for your business.

 6 Best Types Of Digital Marketing:

  1. SEO
  2. Content Marketing
  3. Social Media Marketing
  4. Search Engine Marketing/Pay Per Click
  5. Email marketing
  6. Affiliate marketing

 

1.SEO (Search Engine Optimization)

SEO is the top or one of the most important channel for Digital Marketing. SEO is the strategy to write content in a manner in which you can get quality traffic from free, or organic, search results on the search engines (like Google and Bing). If you get traffic in your website means you are getting potential buyers which can convert into your customers only if you provide all necessary ,attractive and promising details about your products or services in your website which you can do with the help of other digital marketing channels or strategies.

2.Content Marketing

Content marketing is a type of digital marketing, which focuses on creating and distributing content for a target audience. The content aims to be valuable, relevant, consistent and honest. Then beat way you can get attention of your audience. Almost all types of digital marketing relies on good content at the core, and you’ll find better success across the board if you have or know how to present good content for your audience.

Content in connect marketing could be anything like articles ,videos , infographics, E-books blog posts or anyway in which you can present your brand in an efficient manner.

3.SEM(Search Engine Marketing)/Pay Per Click

People often get confused SEM with SEO because SEM also deals with search engines .In SEO main focus is to get target traffic from search engines organically while in SEM you will gain the web traffic with the help of paid advertisements. SEM helps marketers put paid ads on the search engine results page. The cost of these ads typically depends on the number of clicks the link receives, hence “pay-per-click.” Pay-per-click or PPC is one of the most common types of digital marketing.

These paid ads appears at the top of the search results  before any organic search results giving you great visibility and instant brand awareness.

4.Social Media Marketing(SMM)

Now a days when many people spends their most of the time on social media platforms .Social Media Marketing is a great way to increase the brand value of your business by creating more engaging contents to connect with your customers and attract new ones. The more you connect with your customers, resolve their queries the more they will endorsed your business which ultimately increase the your business brand value.

 

The top social media platforms which you can use for SMM are

  1. Facebook              4.Instagram
  2. Twitter                  5. LinkedIn
  3. Pinterest               6. Snapchat

The biggest advantages of social media marketing is that accessible, inexpensive and sharable .

 

5.Affiliate Marketing

Affiliate marketing is a very popular way now a days to earn a good amount of passive income. Affiliate marketing means partnership to other individuals or companies who will promote your products in return for a commission. The affiliate will promote your product on their blogs or websites and provide a link to buy product through your website, if the customer clicks the link and buys your product , then the affiliate will automatically receive a commission in return.

 

6.Email Marketing

Email marketing is the oldest and popular form of Digital Marketing Technique .In Email Marketing you user emails to promote your business. If your customer has subscribed you ,then you can use this opportunity to keep updated your subscriber with latest offers, discounts, newsletters or about the launch of your new products or services which user can learn about it and if interested will visit your website and buys your products.

 

 Conclusion

Digital Marketing is very fast and always having add on of new platforms and features with changes in Technology. So you need to decide your business goals first before jumping in the sea of Digital Marketing. According to your business goals you can decide the best digital marketing channels for your business for the optimal results of your business.


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